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Big Data: Businesses Increasingly Pilot Big Data Projects
Over 75 percent of mid to large-size companies plan to adopt Big Data solutions over the next year, according to a survey sponsored by Microsoft. 62 percent of the companies interviewed store more than 100 terabytes of data, while nearly one third expect that the data that they do have will more than double over the next two to three years.
Susan Hauser, Vice President of Microsoft’s Enterprise and Partner Group, said that Big Data is all “about managing all that data and providing tools that enable everyone to answers questions – questions they might not have even known they had. That’s the vision we have.”
Dave Campbell, a technical fellow at Microsoft, said that “It’s a tipping point. There’s no reason to throw anything away any more. We are at an amazing inflection in which so much is already born digital today, even inherently analog data, such as voice mail and photographs.”
How can businesses get started in using Big Data? How to get from from where we are today to a point where we can be productively mining Big Data sets? In order to prepare for working with Big Data sets, the two areas that companies are placing significant investments include near-real-time predictive analytics (62 percent) and data storage infrastructure (58 percent).
Which business groups are driving Big Data adoption?
- IT Department – 52 percent
- Customer Service/Care – 41 percent
- Sales – 26 percent
- Finance – 23 percent
- Marketing – 23 percent
Hauser said that “Big data absolutely has the potential to change the way governments, organizations, and academic institutions conduct business and make discoveries, and it’s likely to change how everyone lives their day-to-day lives.”
