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Cognitive Computing: Augmenting Human Intelligence to Made Better Decisions

By Dick Weisinger

Cognitive computing is the process of mimicking the human brain to enable better human decision making.  It involves humans as part of the loop, making it more a type of  “augmented intelligence” rather than “artificial intelligence”.

Ginni Rometty, chairman, president and CEO of IBM, said that “Cognitive is much more than AI. If you see a continuum of what you can achieve with technologies—it’s machine learning on the one end, next is AI and then cognitive.”

Ross Dawson, chief futurist at marketing and innovation group Rh7thm, said that cognitive computing will make it feel “as natural to interact with a computer as with a human. You can speak to them, use gestures, ask questions, seek clarification – it will be easier for people, there’s no need to sit at keyboards. [In business] people can be more efficient so there will be productivity gains.”

Situations where Cognitive Computing adds value include:

  • Solving complex problems
  • Situations where information is changing and the outcome depends on context
  • Cases where there is no clear correct answer
  • Evidence is complex, conflicting or ambiguous


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