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CRM: Startups Target Sales Practices at SalesForce and Oracle
Software startups are pushing back against CRM software incumbants, SalesForce.com, Oracle, and SAP. The startups say that big companies push the tightly integrated add-ons from their software stack, alternative software companies are effectively locked out and unable to compete.
200 startups have banded together to complain about big software company sales tactics for competing. The group is calling themselves the ‘Platform of Independents’. The smaller companies claim that even though they build better products, and better at respecting privacy, and can help businesses make better decisions, because customers are locked into big software technology stacks, they can’t compete.
The companies have signed a declaration that state:
“Together, we pledge to build: A world of choice, where businesses are free to build a technology stack with the tools that they need, not just the one their CRM suite has chosen for them. A world of flexibility, where data can be used across every department to exceed customer expectations, not just in sales and marketing. A world of opportunity, where every business can have the technology and ability to be customer-first.”
Peter Reinhardt, the CEO of Segment, said that “I think there’s something significantly broken that there’s been no big CRM company built in the last 10, 15, or 20 years. I think we have a temporarily dominant set of companies. But I think there’s a huge opportunity for another rewrite of the CRM world.”
