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A PWC survey found that 85 percent of consumers worry about how online businesses are using their data. 60 percent of users of COVID-19 contact-tracing applications say that they believe their privacy has been compromised.
In November 2020, California passed a much stricter data privacy law, the California Privacy rights Act (CPRA), a law heavily influenced by the European General Data Protection Regulation (GDPR). The law goes into effect in January 2023.
Scott Giordano, VP and senior counsel at Spirion, said that “this is essentially a national standard; it’s changed the California constitution,” bestowing ‘new rights for consumers and new responsibilities for businesses’.” Legislation in California often has a major impact and sets the lead for other states. Expect CPRA-like laws to be considered in 2021, especially in states like New York, Virginia, Florida, and Washington.
It is likely now in the Biden administration that national standards for data protection will be implemented. This will makes businesses held much more accountable to stricter privacy regulations.
Cassandra Gaedt-Sheckter, of Gibson Dunn said that “as the new law comes closer, there will be even more overlapping considerations for companies to review in light of expanding obligations across the globe. For example, the CPRA adds concepts of data minimization and data retention—that is, only collecting what is truly needed, only using the data for the purpose for which it was collected, and only retaining for as long as necessary—which are considerations that companies may have needed to consider for other laws, such as GDPR in the EU. “