Access and Feeds

ECM: Why ECM and Content Management is a Top Business Priority

By Dick Weisinger

Collaboration and compliance are the top two drivers for getting organizations to invest in Enterprise Content Management (ECM).  That’s the conclusion of a recent survery by Forrester Research of 170 ECM decision makers.  72% of those organizations will be spending money on ECM in 2010, although maybe that’s not too surprising, because what else would you expect an ‘ECM decision maker’ to do?  But what is noteworthy here is that so many organizations are concerned enough about ECM that they have designated people on their staff to plan and execute ECM solutions.

A list of reasons behind why organizations are investing in ECM is shown on the following chart:

2010 ECM investment drivers

But while the reasons are many for why organizations should invest in ECM, the stumbling block has been to show what the real return on investment (ROI) is from ECM.  ECM can bring about dramatic improvements in productivity and can potentially save many many thousands of dollars when used in support of compliance or eDiscovery.  Everyone agrees that ECM is good, but putting your finger on exactly what order of magnitude of savings and benefits is still hard.

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