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Enterprise SaaS: Now a $100 Billion a Year Industry

By Dick Weisinger

Enterprise SaaS has broken the $100 billion per year level and growing at 30 percent annually, based on analysis from Synergy Research Group. Microsoft leads the Enterprise SaaS segment and has grown, on average, 34 percent.

from Synergy Group Research

John Dinsdale, a Chief Analyst at Synergy Research Group , said that “the SaaS vendor landscape essentially breaks out into three camps – traditional enterprise software vendors, relatively new born-in-the-cloud players and large IT vendors that are looking to expand more into software markets. In the first camp you have companies like Microsoft, SAP, Oracle and IBM that have a huge base of on-premise software customers that they can convert to a SaaS-based consumption model. Born-in-the-cloud vendors include Workday, Zendesk, ServiceNow, Atlassian and Splunk, who tend to have much higher growth rates. Meanwhile Google and Cisco are making an impact in the SaaS market, via Google’s G Suite and Cisco’s collaboration apps and multiple software vendor acquisitions. There will be consolidation, with the impending Salesforce acquisition of Tableau Software being a prime example, but there will remain many opportunities for new market entrants to make an impact.”

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