Access and Feeds

How Businesses Went from Cloudy to Clear on Cloud Computing

By Dick Weisinger

Cloud computing is the delivery of computing services over the internet, such as storage, networking, software, and analytics. It offers many benefits, such as scalability, flexibility, cost-efficiency, and innovation. However, not all businesses were eager to embrace the cloud in the past. Some of the reasons why some businesses tried to avoid cloud computing, especially public cloud computing, were:

Security and privacy concerns: Some businesses feared that storing their data and applications on a shared platform would expose them to cyberattacks, data breaches, or unauthorized access.
Compliance and regulatory issues: Some businesses had to comply with strict rules and standards regarding the location, protection, and management of their data and applications, which could limit their cloud options or increase their costs.
Performance and reliability issues: Some businesses worried that relying on the internet for their computing needs would affect the speed, availability, and quality of their services, especially during peak demand or network outages.
Loss of control and customization: Some businesses preferred to have full control and ownership of their computing resources and infrastructure, and to tailor them to their specific needs and preferences.


However, these challenges have been largely overcome by the advances and innovations in cloud computing, such as:

Enhanced security and privacy: Cloud providers have invested heavily in securing their platforms and services, using encryption, authentication, firewalls, and other measures. They also offer various options and tools for businesses to protect their data and applications, such as encryption keys, access policies, and audit logs.
Improved compliance and regulatory support: Cloud providers have aligned their platforms and services with the relevant rules and standards, such as GDPR, HIPAA, and PCI DSS. They also offer various options and tools for businesses to comply with their specific requirements, such as data residency, sovereignty, and portability.
Increased performance and reliability: Cloud providers have optimized their platforms and services for high performance, availability, and quality, using load balancing, caching, redundancy, and backup. They also offer various options and tools for businesses to monitor and manage their services, such as SLAs, dashboards, and alerts.
Greater control and customization: Cloud providers have enabled businesses to have more control and ownership of their computing resources and infrastructure, using self-service, automation, and orchestration. They also offer various options and tools for businesses to customize their services, such as APIs, SDKs, and templates.


As a result, more and more businesses have realized the benefits and potential of cloud computing, and have adopted it for their operations and innovation. According to Gartner, the worldwide public cloud services market is expected to grow 23.1% in 2023, reaching $332.3 billion, up from $270 billion in 2022. The cloud computing future is bright and clear, and businesses that want to stay competitive and relevant should not miss the opportunity to join the cloud revolution.

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