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PLM: Oracle's Agilent Leads

By Dick Weisinger

In an effort to distinguish themselves from CAD vendors, PLM vendors, like Oracle, now prefer to call themselves Enterprise Product Lifecycle Management vendors (EPLM). The space is expanding from a tight emphasis on the management of product information to include a business perspective that ranges across all phases of the business process and product lifecycle.

With Oracle’s $495 million acquisition of Agile Corporation in 2007, Oracle has vaulted into a lead among PLM vendors. While Oracle pledges to provide long term support for Agile customers under their Applications Unlimited program, Oracle is actively integrating software assests from Agile into their broader enterprise systems, and as part of that effort, are redefining their approach to PLM. Oracle’s effort in that area is on-going throughout 2008.

Past 2008, Oracle hopes to bring together EPLM with Oracle products like Siebel CRM, demand planning, and quality and financial management systems.

Among EPLM vendors, Oracle is ranked by both Gartner and ARM Research as the number one player. The AMR report surveyed 11 vendors across six broad areas of functionality. Most vendors tend to focus on a niche area within EPLM. Oracle is an exception to that and is the only vendor that ranked at least at medium-high level across all categories. The AMR report is great reading. It can be downloaded here.

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