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Social Media: How Are Businesses Addressing the Challenge
In a report from AIIM on how Social Media is affecting businesses and the way that they operate, the following survey findings are reported:
- 43 percent of organizations bar their employees from accessing social media sites
- 44 percent of organizations have no written policy or guidance about the use of social media
- 55 percent of all employees think that the use of internal Social Media tools is important or very important to the success of their business
- 43 percent of all employees think that the use of external-facing Social Media is important or very important to the success of their business
- Benefits of internal Social Media most frequently cited include knowledge sharing, faster answers to questions, and reduced use of multi-addressed emails
- Disadvantages of internal Social Media most frequently cited include no archival of content data and no integration with other business systems
- 57 percent of company web sites do not offer any kind of Social Media engagement with their customers
- 87 percent of organizations are not monitoring Social Media sites to see how their organization or brand are being represented
