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Social Media: Marketers Gear up Social Media Plans, But Results Aren't Always Positive
Social Media continues to dominate the discussion of business marketers. A report on the state of Social Media advertising by the SocialMediaExaminer came up with some interesting facts based on a survey of 3800 marketers.
Marketers rank the top five social media tools in the following order: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools. While Google+ doesn’t make the current top five tools, there is growing interest. Currently about 40 percent of marketers are using Google+ and 70 percent of marketers say they want to learn more about it while 67 percent say that they’ll increase their use of it.
- 43 percent of people aged 20-29 use social media sites more than 10 hours every week
- 94 percent of companies with marketing departments have adopted some form of social media as part of their advertising campaigns
- 85 percent of business that use social media report an increase in their market exposure
- 76 percent of marketers plan to increase their use of videos and plan on investing on content to appear on Youtube
- 53 percent of companies using social media for at least three years report increased sales
- 60 percent of companies dedicate at least one full working day to social media marketing every week
But are all these rosy statistics only a slanted view on the full reality of social media marketing? Some businesses are finding that the use of Social Media doesn’t always bring positive results.
The Telegraph from the UK, for example, quotes Anthony Cooper, Pearlfinders managing director, as saying that “We saw investment in social media increase steadily throughout 2011, to reach the highest levels ever by the end of the year. However, as financial services brands embraced new methods for communicating with customers, they opened themselves up to criticism and negative sentiment… When it comes to spending on social media, marketing budget-holders in this sector are left wondering about the benefits, and many are simply putting spending on hold until they have developed a clearer picture of how social media can be harnessed to improve their brands… This represents an interesting about-turn. ”
