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Storage: Ever More Abundant. Ever More to Manage.
The storage capacity of the average device is doubling every year and with that growth, the cost of per-megabyte of storage is plummeting. But both companies and consumers are finding ways to fill that ever growing capacity. Businesses are increasing the amount of data they store because of their desire to take on both data mining and regulatory compliance. And consumers are finding it ever easier to digitize memories in their life with photos and video. All of it adds up to a lot of new data coming on line.
Data has become the lifeblood for most companies today. Both large and medium sized companies are facing similar challenges around data management. The only difference now is a matter of scale. While many companies have put a freeze on their purchasing of new servers and related hardware, storage is often the exception. Companies need to continue to gather and store data in order to survive. Because of that, even in tough economic times, the storage market has continued to see annual growth on the order of 50 per cent.
One major trend affecting the storage market now is server virtualization. It has become easy to be able to turn on 100 new virtual servers at the flick of a switch, but along with the virtual servers created, one needs to carefully consider how resources like storage are to be managed.
Another trend is around ‘sustainable IT’ which puts an emphasis around lower energy consumption: storage that requires less power and requires less cooling.
