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Technology and Business: Small and Mid-Tier Businesses Say Technology Critical Element to Survive

By Dick Weisinger

Maybe this seems common sense or ho-hum sort of news, but mid-tier businesses say that they view technology as a key differentiator.  A decade ago adopting anything new at a small to mid-sized company that could change the status quo would only be adopted after long deliberation, especially if the status quo was considered to be working at an acceptable level.

That’s not to say companies have become rash in making technology decisions, but they view technology projects now with greater urgency and more positively than in the past.

A recent survey by Deloitte asked mid-tier companies what their thoughts about technology are.  Technology is definitely on their minds.  The results of the survey found that:

  • 48 percent – technology is a critical differentiator and key to growth
  • 36 percent – technology plays a strategic role and is considered more of an investment than an expense
  • 15.2 percent – technology is necessary
  • 1.2 percent – technology really isn’t critical to their business

Stephen Keathley, National Technology Leader of Deloitte Growth Enterprise Services, said that “the very future of many businesses are inextricably linked to harnessing emerging technologies and disrupting portions of their existing business and operating models.”

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