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Technology: Information Overload has Users Maxed Out
For the last five years IDC has tracked the growth of the amount of information that is being created. The numbers are pretty staggering — they estimate that by 2011 there will be ten times more information available than there was in 2006.
How can anyone keep up? While researchers at the University of California at San Diego say that people are consuming more data — as much as five times more than we were 20 years ago, the amount of data that we’re capable of consuming is far lagging the speed with which new data becomes available.
Researchers point, for example, to television. While television viewing hours are down, television still ranks as the primary medium for people to receive information from. Over the last twenty years the number of television viewing options has proliferated, but the actual information transmitted in each hour of television time isn’t that much different than 20 years ago, although new high-definition televisions will bump the numbers up a bit.
So if people’s ability to consume information is saturated or growing only very slowly, the only way to keep pace with the growth of data is to improve the quality of the information that is consumed.
Clearly this points again towards the urgency of improving technologies like business intelligence and search.
