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The Trouble with AI Watermarks: Why They Are Not Enough to Stop Fake Images

By Dick Weisinger

Artificial intelligence (AI) can create stunning images that look realistic and impressive. But AI can also create fake images that can deceive and mislead people. How can we tell the difference between real and fake images online? One possible solution is to use AI watermarks.

AI watermarks are invisible marks that are embedded into images generated by AI models. They are supposed to identify the source and origin of the images and help users spot fake or manipulated content. For example, Google recently launched a watermarking tool called SynthID, which embeds a watermark into images created by its text-to-image generator, Imagen. The watermark can be detected by another tool that scans the images and tells users if they are likely to be made by Imagen.

However, AI watermarks are not foolproof. In fact, they are quite easy to remove or add by attackers who want to evade or spoof them. A recent study by researchers from the University of Maryland and the University of California, Berkeley, showed that they could break all the existing AI watermarking methods. They used various techniques, such as adversarial attacks, image transformations, and data augmentation, to wash out or fake the watermarks. They also showed that some watermarks are so weak that they can be removed by simply applying filters or changing colors.

The study reveals the limitations and challenges of AI watermarking. It suggests that watermarking alone is not enough to combat fake images and misinformation. We need more robust and reliable methods to verify and authenticate images online. We also need more awareness and education among users to critically evaluate the images they see and share. AI watermarking may be a useful tool, but it is not a magic bullet.

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