Access and Feeds

Wearable Technologies: Not Just for Consumers

By Dick Weisinger

The market for Smart Wearable devices is expected to reach $53.2 billion by 2019, forecasts Juniper Research.

The report noted “that consumers are still unsure about the use case for many wearable devices, including watches and glasses. In particular, consumers are hesitant to adopt wearable companion devices with functionality that is very similar to that of smartphones.”

The Juniper report identifies eight separate categories that make up the wearable technology market:

  • Sports & Fitness Wearables
  • Multimedia & Entertainment Wearables
  • Lifestyle Wearables: Smart Clothing, Smart Jewellery
  • Smart Watches
  • Smart Glasses
  • Enterprise Wearables
  • Healthcare Wearables
  • Military Wearables

Smart watches are expected to replace fitness wearables as the top wearable category in sales by 2017.  Neil Garner, CEO of Proxama, said that “the Apple Watch should provide an instantaneous experience that is essential inside the store whether for getting information on a product, checking in, paying, registering a loyalty card, or receiving offers.  It is much easier to react to a beacon pushed message and information looking at your watch than taking your phone out of pocket or purse, unlocking it and clicking on the alert in the notification area.”

Companies like Salesforce.com are eyeing how wearable technology will affect businesses.  Adam Spearing, Salesforce.com’s vice president of Platforms in EMEA,  said that “we see this stuff taking off; way, way faster than even smartphones. We think this is a phenomenal new way for enterprises and commercial organizations to connect with customers and employees in a totally new way…  I think we are at the beginning of an explosion, not just in devices but also the applications available for the devices.”

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One comment on “Wearable Technologies: Not Just for Consumers
  1. You can also use fitness applications like Garmin connect to track and analyzing your health and fitness.

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