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Virtual Reality and Augmented Reality immerse users in visual environments with artificial components. Virtual Reality is a totally computer-generated synthetic world. Augmented reality superimposes images over visuals of the real world around us. Other simpler tools include 360° video which lets users spin the viewport of an image to change the content and perspective of what they’re viewing. All of these technologies are now being lumped into a new category called X-Reality (XR).
Below is a Venn diagram from Pixvana that shows the relationships of these different technologies.
One thing that is certain is that these technologies are all moving fairly quickly and investment in research and startups is booming. The VisualCapitalist estimates that XR will grow to be a $209 billion business over the next four years. Forbes calls XR the ‘hot topic of 2020‘.
Rori Duboff, head of content innovation at Accenture Interactive, told Forbes that “we see the world in a one-dimensional way now – what’s in front of us. But once we start having these XR technologies, the world around us becomes much more complicated.”