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Digital Businesses: Full Commitment to Digital Technology Yields Best Results
Only 21 percent of CEOs have a clear vision for how digital technologies can be used to help their businesses. That’s one of the major finding of a report on digital strategies by Forrester Research.
The Forrester report said that “despite the threat of disruption, digital is not yet driving business strategy in 2014. Only 34 percent of executives in companies with more than 250 employees see digital technology as a major driver of business strategy. Forrester expects this number to climb significantly as more and more firms feel the impact of disruption in their markets.”
Some other findings of the Forrester report include:
- Comprehensive adoption of digital is needed. The report noted that businesses only half-heartedly adopting digital technologies won’t be successful.
- Digital needs to be recognized as a core technology to the business. Digital will be central for businesses to win, serve and retain customers.
- Cooperation between business groups is needed. In order to transform to a digital business, cooperation between both marketing and IT groups is required. Digital adoption strategies driven by marketing alone are likely to result in incomplete bolt-on solutions.
Forrester found the following three skill sets most in demand in Enterprise IT groups:
- Data analytics (60 percent)
- User Interface development and design (57 percent)
- Overall digital strategy services (53 percent)
