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Digital Businesses Without Borders: Blurred Boundaries Bring Cross-Industry Competition
Since 2007, Apple is no longer ‘Apple Computer’. The company is no longer focused on just making personal or business computer. Apple is a multi-national company that sells both consumer and business electronics with expertise in both hardware and software but they have ambitions to go even beyond that business category. Apple’s recent announcement that it has a team of engineers working on designing an automobile, something that has been dubbed the ‘iCar’, is just one example of how boundaries around what businesses are doing is changing..
A recent report by PwC based on a survey of business leaders found most to be optimistic on the economy over the near term, particularly in the US, over the next three years. But that optimism is tempered with worry. The business environment is seen as something volatile and unpredictable, and businesses are worried that there will be unexpected threats and disruptions affecting their companies in the near future. Digital technologies have made everyone smarter and productive, including consumers, businesses and partners. The PwC report found that “traditional industry boundaries are blurring, and CEOs expect cross-industry competition to accelerate.”
Rodney O’Neal, CEO and President of Delphi Automotive Systems, told PwC that “the world will tell you where it’s going, it will tell you what it needs, but it’s going to be in code, and so you need to be able to connect the dots. It’s important that global CEOs listen carefully to what the world’s saying, from each region, and be able to take that input and piece it together to formulate a vision, a strategy, and the tactics of how his or her particular company is going to take advantage of where the world is going. And the ability to decode the messaging is going to be extremely critical.”
Michael Dell, Chairman and CEO of Dell, said in an interview with PwC that “nobody has an enormous lock on the market. The markets are always changing, and it’s a great time to be listening, learning, figuring out what problems are unsolved with customers, because there are always emergent problems. And that’s how you win.”
