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Augmented and Virtual Reality (AR/VR): A Revolution that Will Change the Way We Work

By Dick Weisinger

Augmented reality and virtual reality technologies are expected to grow into a $162 billion market by 2020. The technologies will open up new applications, particularly in the areas of healthcare and product design.

Tom Mainelli, vice president for devices and AR/VR for IDC,┬ásaid that “The rise of new, less expensive hardware will put virtual and augmented reality technology within the grasp of a growing numbers of companies and individuals… In the coming years, we expect developers to create a wide range of new experiences for these devices that will fundamentally change the way many of us do work.”

Matteo Aliberti, digital innovation lead at Accenture Interactive, said that new AR/VR technologies “are the beginning of a revolution.”

Chris Chute, vice president of Customer Insights and Analysis at IDC, said that “for many years augmented and virtual reality were the stuff of science fiction. Now with powerful smartphones powering inexpensive VR headsets, the consumer market is primed for new paid and user generated content-driven experiences.”

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