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Big Data Analytics: The Effect of Geography on Adoption
Attitudes about technology, like many things, are often heavily influenced by geography and culture. A survey by Teradata found, for example, that while adoption rates in the UK for Big Data have led the rates for adoption across Europe, the UK has focused more on tweaking the technology and has been less effective in deriving business benefits from it.
Duncan Ross, director of data science at Teradata, said that “we [in the UK] seem to be taking the approach of putting on some MapReduce and a NoSQL database and not doing much analytics afterwards. The use of statistical analysis is low [UK 13%, Germany 49%, France 45%]… It is possible that this is a side-effect of the UK being slightly ahead of Europe on the big data bandwagon, and seeing it more as a technology-focused activity than a business one.”
Ross said that “the survey results indicate that UK companies are falling behind their competitors in Germany and France in the use of the new types of Big Data and the evolving techniques of analysis. The gap in performance means UK companies need to seize this opportunity and obtain the right expertise to fulfil their potential in what will be the most important arena of business in the 21st Century.”
Similarly, a study last year found that businesses in Brazil, despite a good understanding of the benefits of Big Data, were reluctant to adopt it because doing so might mean changes would have to be made to their business culture.
