Access and Feeds

Big Data: Big Interest, but Uncertainty in How to Use It

By Dick Weisinger

What do the IT and business managers of large data-intensive projects think about Big Data?  Treasure Data wondered the same thing and surveyed 243 IT and business managers, asking them about their plans and thoughts for how to deal with Big Data.

The survey found that there is broad interest in the Big Data technology, but Big Data still isn’t widely understood, and many are scratching their heads as to how they might be able to take advantage of the technology.  Only a quarter of the businesses reported having active projects that are attempting to use Big Data:

  • 24 percent see value in Big Data and are actively working on projects related to Big Data
  • 33 percent think that Big Data could be useful, but they’ve not actively begun to investigate it
  • 23 percent think Big Data is interesting and are thinking about how it might be applied
  • 10 percent think that Big Data is interesting, but don’t see how it could be applied
  • 3 percent think that Big Data is just the latest industry fad

Among those surveyed, traditional data warehousing and data analytics were viewed as more costly and complex compared to the use of newer tools built specifically for Big Data.  But that’s not to say that Big Data is considered to be straight forward.  Hadoop, in particular, is cited as a hurdle of complexity to overcome when taking on Big Data.  A big advantage that traditional tools have over newer ones is that they are considered to be more secure.

Of the active Big Data projects, the sources for the data being used include the following:

  • 77 percent – structured application data
  • 69 percent – application, system and web server logs
  • 54 percent – public internet data
  • 48 percent – subscription service data

The report also found that the most common ways (75 percent) for presenting Big Data results are with reports and dashboards.

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