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Big Data: Marketers See Digital as the Future of their Business
One area where Big Data is having a major impact is marketing. A recent report by Terradata profiles with numbers and an infographic the effect Big Data is having on marketing. The Infographic is available here.
The report found that:
- 50 percent of marketers say that data is underutilized in their business with only 10 percent utilizing data in a systematic way.
- 78 percent of marketers say that they are feeling pressured to become more data driven
- 33 percent of marketers say that they’re now using data systematically, and this is expected to increase to 56 percent by next year
- A top priority of marketers is to be able to create a single view of all interactions a given customer has with their organization, but only 18 percent of businesses say that they’ve been able to create that.
- 65 percent of marketers say that data silos are preventing them from getting a single consolidated view of their customers and their campaigns.
- While Big Data Analytics is all about being able to quantify and measure business parameters and actions, 75 percent say that calculating a return on investment for their marketing tools and campaigns is difficult.
Why are marketers looking to morph their strategies into data-driven ones?
- Better Efficiency
- Become Better at Making Decisions by applying Metrics and Analytics
- Gain Better Cross-Channel Insights
