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Harnessing Data to Elevate Customer Experience

By Dick Weisinger

Data has become an indispensable tool for businesses seeking to enhance customer experience across various touchpoints. While call centers can significantly benefit from data-driven insights, the application of data to improve customer experience extends far beyond this specific domain. Companies

Customer Data Platforms: Consistent 360 Real-Time Customer Profiles

By Dick Weisinger

“A CDP is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” according to David Raab, founder of the Customer Data Platform (CDP) Institute.  A CDP is created by pulling customer information from many