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Cloud Computing: Cloud Charisma Only Goes so Far
Despite the inundating buzz of the cloud in the tech media over the last few years, it seems hard to believe that there can be anyone that doesn’t have a clue about what the cloud is all about. But a recent survey by Citrix found that a majority of people not directly connected to technology don’t have a clue about what the cloud is all about. After all, it’s taken Larry Ellison five years from his comment in 2007 when he asked “What the hell is the cloud?” to 2012 when he said that “I like the word ‘cloud’‘”. Although the reason he says that he’s changed his mind is that the cloud has become something of a “charismatic brand‘.
The Citrix report found that it’s not that people haven’t heard of the cloud, it’s just that they don’t know exactly what it is. 59% of people have heard enough about it to say that the cloud is the ‘future of the workplace’, yet about a third think that the cloud is a concept that isn’t yet available. 51 percent said they though that inclement weather could adversely affect cloud performance — could they be remembering the news that heavy storms in late June brought down Amazon servers along with electricity to millions of people? 54 percent said that they don’t use ‘the cloud’, yet when asked whether they do on-line shopping or banking, 95 percent said that they already do.
While the cloud has a lot of charisma in the tech world, it seems clear that vendors still have a lot of educating to do to get the word out to everybody else.
Kim DeCarlis, vice president of corporate marketing at Citrix, said that “this survey clearly shows that the cloud phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing. The most important takeaway from this survey is that the cloud is viewed favorably by the majority of Americans, and when people learn more about the cloud they understand it can vastly improve the balance between their work and personal lives.”
