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Cloud Computing: Few Cloud Vendors have the Pockets and Expertise to Viably Compete

By Dick Weisinger

The benefits of cloud computing have driven a huge migration of computing from on-premise systems to systems running in the cloud.  The migration has been a bonanza as the largest cloud vendors snap up this business.  To support the rapid growth of the cloud, cloud vendors are investing massive amounts of money on building out infrastructure.

In May, for example, Microsoft said that they’re spending about $1 billion every month on new infrastructure to enable cloud computing for enterprise and highly regulated organizations like the federal government. To meet demand, Microsoft is opening, on average, one new data center every month.

Tom Keane, Azure General Manager, said that “we’re entering a wave where the pickup and the adoption is incredible. It’s where these investments in infrastructure, connectivity, compliance, two-way partnerships between government and industry… is coming together to allow us to put real mission data in the cloud.”

Scott Kessler, deputy global director for equity research at S&P Global Market Intelligence, said that “there’s tremendous demand and very few companies besides market-leading Amazon, Microsoft or Google with the pockets and the expertise to handle the huge outlays of capital and talent required… They’re seizing upon what is really an opportunity that’s unique to the biggest and best-capitalized players.”

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