Access and Feeds

Cloud Computing: Smaller Cloud Vendors Compete for Market Share

By Dick Weisinger

Amazon AWS, Microsoft Azure, and Google Cloud are the three big names in the US for cloud vendors. But recently alternatives are becoming available. A lot of them. For example: Oracle Cloud, IBM Cloud, Linode, DigitalOcean, Rackspace, and OVHCloud.

The alternative cloud players often offer niche capabilities, focusing on specific usage scenarios like data storage or VM and container management.

A survey by TechStrong Research found that many businesses are now becoming more open to trying out some of the smaller players. 43 percent said that they are considering adding a non-top-three cloud provider to their cloud infrastructure over the next twelve months.

The report also found that how cloud services are acquired has changed dramatically over the last five years. Now nearly half of cloud services are paid for by credit card — more popular than the traditional approach to funding IT services with contracts and RFPs, which comes in as the second most popular. And in third position are payment transfer methods like UPI, PayPal, Venmo, and cryptocurrencies.

Blair Lyon, head of cloud experience for Akamai, said that “the core benefits of the alternative public cloud are cost, performance, availability, security, agility for the organization. Some organizations struggle with the complexity of the hyperscale providers.”

Christopher Tozzi, technology analyst, said that “despite the advantages that alternative clouds seem to enjoy at the moment, they still have some hurdles to overcome if they are to go mainstream. One is that most alternative cloud providers continue to offer only a basic set of core cloud services. You can run VMs, set up object storage, and (sometimes) run managed Kubernetes. But you can’t do a whole lot more than that. The Big Three clouds offer a much larger set of service types.”

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

Leave a Reply

Your email address will not be published. Required fields are marked *

*