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ECM: Forrester Predicts 2012 to be a Break-Out Year for Content
Despite the slowdown in the economy, Enterprise Content Management (ECM) market hasn’t exactly been on hard times. Gartner estimates that ECM spending grew at 5.9 percent in 2009, followed by 7.6 percent growth in 2010. Gartner forecasts that ECM will grow with a compound annual growth rate of 11.4 percent through 2015. Not too bad. But now, Forrester is predicting that 2012 will be a year where growth in the ECM market picks up considerably more.
In a new Forrester report on the ECM market, Alan Weintraub argues that advances in cloud computing, mobile content access and enterprise collaboration technologies are being integrated into ECM vendor offerings, making ECM very compelling for many organizations. Smartphones and mobile devices are making it possible to consume data and content anywhere, and 97 percent of organizations say that they plan to include mobile access to their ECM systems. Cloud computing makes it easier to offer up content remotely, more quickly, and much more cost effectively than an on-premise model. [Alfresco is a good example of this trend. The focus of Alfresco’s recent release of version 4 focuses on cloud computing and mobile access features.]
As reported by CMSWire, Forrester’s findings include the following:
- 71 percent of organizations say that they plan to invest more in ECM in 2012
- 43 percent of those companies increasing ECM investments have revenues over $1 billion
- 57 percent of companies investing in ECM are SMBs
- In 2009, 49 percent of investing companies were SMBs. This shows a shift of interest in ECM from SMBs
Forrester reports that increasingly business managers are becoming involved in the decision of whether to adopt or further invest in ECM technologies, shifting away from system integrators and consultants.
Four trends for ECM in 2012 were identified by Weintraub in the Forrester report. They include:
- Greater focus on improving employee productivity and efficiency
- Increasing realization of the importance of having an up-front content strategy/architecture
- Importance of data governance to avoid unmanageable content sprawl
- Increased use of cloud and mobile computing
