Access and Feeds

Enterprise Software: CRM Market Still Strong

By Formtek

The global CRM market grew 13.3% in 2014, reaching $23.2 billion, according to Gartner.  Of that money, 47 percent of it were for SaaS-based CRM applications.

The report noted market share as follows:

  • 18.4 percent – Salesforce
  • 12.1 percent – SAP
  • 9.2 percent – Oracle

Joanne Correia, research vice president at Gartner, said that “strong demand for software as a service (SaaS) continues, with SaaS accounting for almost 47 percent of total CRM software revenue in 2014.  This is driven by organizations of all sizes seeking easier-to-deploy and faster-ROI alternatives to modernizing legacy systems, implementing new applications, or providing alternative complementary functionality…  Large CRM vendors leveraged their acquisitions to extend their position in new markets and to enrich the depth of their current feature sets in 2014.”

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

Leave a Reply

Your email address will not be published.