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Innovation: Knowing that Bets Need to be Placed before Something becomes Conventional

By Dick Weisinger

Satya Nadella became CEO of Microsoft in 2014 and over the course of the last five years turned around the direction of Microsoft, making it once again one of the US’s leading tech businesses.

How did Nadella manage the turnaround at Microsoft? Similar turnaround attempts at companies like HP and IBM have been at best lackluster.

Immediately after his promotion to CEO, Nadella wrote that “our industry does not respect tradition — it only respects innovation. This is a critical time for the industry and for Microsoft. Make no mistake, we are headed for greater places — as technology evolves and we evolve with and ahead of it. Our job is to ensure that Microsoft thrives in a mobile and cloud-first world.”

Nadella summed up his philosophy saying that “You have to get a lot of things right. Know where the world is going. You have to bet right, long before it’s conventional.”

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