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Master Data Management: Architecting a Consistent Source across the Business for Data

By Dick Weisinger

Master Data Management is a discipline for data management that uses technology and processes to create a single representation of the data that describe business objects, like customers, suppliers, employees, products, stores, etc. It helps ensure that company-wide everyone has the same data, and an update to the data will be reflected across multiple applications for all users company-wide.

There is no guarantee that MDM data is accurate. What is guaranteed is consistency. But the process used by MDM ensures a high confidence that the single-source of data being managed is the most accurate data that is known to the business. Accurate data can help avoid discrepancies and ultimately save the business money.

Patty McDonald, global solution marketing director at Symphony RetailAI, told CMSWire that “MDM has been found to lead to a 10x increase in productivity.”

MDM is typically implemented as a single “logical view” of data using virtualization. Dave Mariani, co-founders and CTO at AtScale, said that “data virtualization works by exposing a logical view of data while leaving the physical data in the respective data stores. By avoiding the physical movement of data, organizations can deliver a consistent, governed view of data without needing to re-architect their data platforms or invest in costly and time-consuming data engineering projects that can never keep up with the growth of data or the explosion of new data sources.”

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