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Mobile: To Survive Small Businesses Must Embrace Cloud and Mobile in 2014
Cloud and Mobile are shaping up to be the two technology tools that many small businesses plan to adopt in 2014 in hopes of propelling their businesses forward.
Cloud computing will help small businesses (SMBs) save money and more effectively manage their businesses. Many SMBs plan to revamp their IT apps and infrastructure in 2014. j2 Global, the maker of eFax, found in a survey that 88 percent of small businesses would like to be able to replace their legacy on-premise business applications, and 60 percent say that they’ll increase their use of cloud services in 2014 in an effort to save money.
Likewise, mobile provides an avenue that allows small businesses to be able to reach large numbers of potential customers. Eric Schmidt, executive chairman at Google, said that “the trend has been that mobile was winning. It’s now won. There are more tablets and phones being sold than personal computers, and people are moving to this new architecture very fast.”
Kirsten Knipp, vice president of at Bigcommerce, said that “mobile technology not only creates more opportunity for vendors to actually take their products out on the road—at farmers markets and the like—but more consumers use mobile devices to shop.”
Some, like Goro Harumi, the founder of LetsEat, think that with the rise of mobile computing it may even make sense for some businesses to simply leapfrog to focus only on building a mobile-optimized website. 43 percent of traffic to restaurants websites today, for example, is now made via mobile, and the number has grown by more than a factor of 10 over the last four years. Web design can be a big expense for small businesses. Harumi said that “2014 could be the first year many business owners opt to skip desktop website designs and go 100% mobile.”
