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Navigating the Data Management Landscape: Gartner’s 2024 Hype Cycle

By Dick Weisinger

The Gartner Hype Cycle for Data Management 2024 is like a treasure map for data and analytics leaders, offering a comprehensive overview of the ever-evolving data management landscape. This annual report is a strategic tool for organizations to assess emerging technologies and plan their investments wisely.

Gartner’s Hype Cycle doesn’t rank companies per se but rather evaluates technologies and approaches based on their maturity and potential impact. The criteria for inclusion and positioning on the curve include market interest, user adoption, and the technology’s potential to solve business problems. As the data management field evolves, so does the Hype Cycle, reflecting new trends and shifting priorities in the industry.

One notable aspect of the 2024 report is the continued emphasis on data products. According to One Data, a sample vendor recognized in the report, “50% of respondents have already deployed data products” with another 29% exploring their potential. This trend underscores the growing importance of turning raw data into strategic assets.

However, the absence of vendors like Hyland Alfresco from the report raises questions about the scope of what Gartner considers “data management.” Enterprise Content Management (ECM) systems, while crucial for many organizations, may not fall directly under Gartner’s definition of data management for this particular Hype Cycle. This highlights the complex and sometimes overlapping nature of various data-related disciplines.

Accelerated cloud adoption continues to drive innovation in data management technologies. As noted by Starburst, another recognized vendor, “some new disruptors like generative AI” are now entering the mix. This indicates that we can expect further integration of AI technologies in data management solutions in the coming years.

The Gartner Hype Cycle for Data Management 2024 provides a valuable roadmap for organizations navigating the complex world of data technologies. While it may not encompass every aspect of data-related systems, it offers crucial insights into emerging trends and technologies.

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