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NFC: Low-Cost Near Field Communications Tags to Drive new Applications
Near-field communication (NFC) technology represents a next generation of RFID. NFC tags are easily printable and can be applied to paper, brochures, and just about any kind of consumer product. They’re cheap to create, and since they’re readable by iPhones and other smart phones, their use is almost universal. It is possible to embed in the NFC code unique identifiers about, for example, a product type.
Grant View Research predicts that the market for NFC labels will grow to $47 billion by 2024.
Tim Bajarin, analyst at marketing consultancy Creative Strategies, said that “I think it is an important platform that allows companies of all types to innovate on in the Internet of Everything. The overall role of printed circuits being applied to physical objects to deliver information contact points is important, and over time I believe it will enhance the overall IOE ecosystem of devices and services… I could see it being used to deliver many new and innovative NFC connected products and solutions in the future.”
Labels and Labeling reported that “while it is unlikely that the one cents (at volume) price point for NFC tags will be reached within 2018, it does seem feasible that prices could fall by up to 80 percent, and will continue to drop from there on. So, NFC and RFID enabled smart packaging for the mass market is approaching faster than many might think.”
