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Social Media: Gartner says Enterprise Social Media is inevitable
Sometime last year the folks at Gartner did an about-face on their stance on the use of Social Media in companies. There is a switch now from the top priority of aligning business objectives with IT to the idea of aligning business with the workforce.
Carol Rozwell, Gartner Vice President, said “Banning access to social media from the corporate network is futile. The world we live in is digitally enabled and socially connected… We can’t stop social networking, but harnessing the passion of employees and educating them about the responsibilities is essential… Social media can make employees feel valued, a part of a community, and earn the respect of peers.”
Paul Proctor, Gartner Vice President, said “don’t try to shut down the two-way flow of information, because you can’t stop it,” Proctor said. “Transparency is in.”
Peter Sondergaard, senior Vice President of research at Gartner, said that “companies must acknowledge that not everything is under control of their own top-down administration”.
It’s great motivational advice, but what’s missing from much of the discussion is more concrete advice of the specifics of what companies should be doing to “harness” the power of social media and how to make social media an integral part of business…
