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Social Media: Users Weary of Social Media, Drop out from Burnout
It comes as no surprise, but by far the most active users of Social Media are aged 18-29. A survey by Pew found that 86 percent of people in that age group actively use Social Media. The report found that 67 percent of adult who are regularly online are also social media users. More women than men are users; 71 percent to 62 percent.
The Pew report found that Facebook still dominates the world of Social Media, but all is not rosy for Facebook. A fair number of Facebook users are reporting burn out from their Social Media addiction. 20 percent of people who are active online but don’t have a Facebook presence say that they did at one point but simply dropped it. Many feel that Social Media has begun to hijack way too much of their time. As many as 61 percent of current Facebook users say that at some point that they’ve taken a several week vacation from using the site. 21 percent said they are just too busy with other things to continue to devote so much time to it, ten percent said that they’ve become bored with it, and another ten percent said that part of the reason for their break was that they felt the content on Facebook was just getting ‘stale’.
A report by GlobalWebIndex also finds that Facebook may be slipping in popularity to Google+. That report estimates that there are now roughly 903 million Facebook accounts, compared to 343 million for Google+. Google+ now ranks as the second most popular Social Media option.
Others find not being part of Facebook is a bit of a way to rebel against the norm and assert themselves as being different. Laura Portwood-Stacer, New York University assistant professor, wrote that “Many Facebook refusers actually revel in their difference from the mainstream, seeing it as a mark of distinction, superior taste, and identification with an elite social stratum. This is consistent with Krcmar’s finding that families who chose not to consume television ‘share a belief that they were iconoclasts, and for the most part, they relished that role… Quitting is a limited tactic for those who would strategize against Facebook and other hegemons of media culture.”
