Access and Feeds

Web Monetization: An Alternative to Ads and Cookies that Track

By Dick Weisinger

How has much of the internet content been able to be created? Through advertising dollars. Without advertising it would be hard to make money from just content. Most publishers of newspapers and magazines have struggled to monetize their internet content.

Stefan Thomas, founder and CEO of Coil , said that “it’s so easy to create on the Web, but when it comes to earning money, people are mostly stuck with app stores or large content platforms. With this grant, we hope to tip the scales in favor of an open, native way for creators to be compensated for their contributions to the Web community.”

As an alternative, Coil is experimenting with providing grants to web sites to provide great content in return for providing a great web site without advertising and troubling privacy data collection activities.

Grant for the Web, is a $100 million fund set up by Coil, Mozilla and Creative Commons to help promote an “open Web Monetization” standard.

Ryan Merkley, CEO of Creative Commons , said that “the business models of the web are broken and toxic, and we need to identify new ways to support creators and to reward creativity. Creative Commons is unlikely to invent these solutions on its own, but we can partner with good community actors who want to build things that are in line with our values. Creators have told us through our own user research that gratitude is a core element of why they choose to share their work, and micropayments may be an excellent way to display that gratitude.”

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