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Social Media and Collaboration: Best-in-Class Companies Lead the Pack in Adoption
Yesterday we saw that despite the hype and studies documenting the benefits of collaboration technologies, many companies haven’t ventured into collaboration far beyond web conferencing. And a new report from Aberdeen doesn’t even want to credit those companies for their adoption of web conferencing as being users of collaborative technology.
Aberdeen classifies most web conferences as either being one-way lectures or training or large groups of people talking with unfocused business goals. Aberdeen criticizes many companies by not having a focused plan for how to use social and collaborative technologies. Simply aggregating or bringing people together in a web conference isn’t enough.
Aberdeen says that the term “collaboration” has been abused and they define enterprise collaboration is simply the act of “teams working together to achieve business-driven goals”. Aberdeen identifies the following technologies as collaboration enablers:
- Enterprise Content Management
- Managed File Transfer
- Digital Asset Management
- Social Community and Analytics
- Web Portals
- Unified Communication
- Mobility devices — smartphones and tablets
- Social business software — blogs, microblogs, wikis
The report tries to uncover the ways in which best-in-class companies have found that collaborative technologies can help them achieve their goals. Best-in-class companies have tried to employ collaboration in the following ways:
- 36 percent — to improve partner and supplier collaboration
- 35 percent — to increase innovation
- 31 percent — to increase employee cohesiveness on an enterprise basis
- 31 percent — to identify new market opportunities
- 29 percent — to better track and manage proprietary and institutional knowledge
