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Cloud Computing: Apple, DropBox and Spotify All Pull Data Out From Amazon AWS
Amazon AWS is at the top of the cloud computing industry and has good reason to celebrate this tenth anniversary year of their business. AWS is the biggest public cloud provider and also had better uptime performance compared to Google and Microsoft during all of 2015. Businesses using AWS include companies like Netflix, AirBnB, Lebara, Guardian Media Group, Trinity Mirror Group, Aviva and others.
So it may come as a surprise that some of the largest AWS users are dropping it. Apple, DropBox and Spotify all say that they are moving off AWS. Spotify and Apple both have defected to Google. DropBox says that they are big enough now to build their own in-house infrastructures. But DropBox is being strategic in it’s move. Dropbox will continue to use AWS, especially internationally in order to comply with in-country data requirements.
T.J. Keitt, analyst with Forrester Research, said that “the upstart cloud companies that have built their own global-scale infrastructure are Amazon, Facebook and Google — companies that deal with billions of transactions and millions of users. It seems that Dropbox feels that its arrow’s pointed in that direction and it can’t be constrained by someone else’s infrastructure.”
Charles King, principal analyst with Pund-IT, said that “though Dropbox is an extreme case in regards to the size and scope of its new storage infrastructure, it’s not unique in recognizing the strategic and economic benefits of controlling its own IT destiny.”
Zynga is an example of another large company that tried to go it alone and dropped AWS in favor of using their own servers. But their business slowed forcing them to ultimately return to use AWS.
