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Big Data: Businesses Still Uncertain how to Use the Technology

By Dick Weisinger

Businesses say they just don’t know how to apply and what to expect from Big Data technology.  A survey from SnapLogic and TechValidate that focused on how businesses are using Big Data and Hadoop technologies found that 52 percent said that the technology is too new to really know how to best implement and use it.  78 percent said that they weren’t sure when they would implement the technology.  Despite the uncertainty though, topping the budget for this year for many organizations will be purchases of technology for big data analytics.

Here are two of the results from the survey.

What are the goals of today’s Big Data Projects?

  • Customer analytics (52 percent)
  • Operational analytics (40 percent)
  • Internet of Things and Data-Driven products (38 percent)

What are the barriers to achieving Big Data ROI?

  • Lack of technical skills (42 percent)
  • Compliance and Security (41 percent)
  • Data Fragmentation (34 percent)

 

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