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Social Media: Marketers Gear up Social Media Plans, But Results Aren't Always Positive
Social Media continues to dominate the discussion of business marketers. A report on the state of Social Media advertising by the SocialMediaExaminer came up with some interesting facts based on a survey of 3800 marketers. Marketers rank the top five…
Social Media: Advertising Expected to Power Social Networking Revenues
Despite some recent hiccups from now-public companies Facebook and Zynga have had recently, Gartner and other analysts are predicting huge growth in advertising revenues from Social Media. This year Social Mediarevenues are on track to bring in $16.9 billion, a 43…
Enterprise Social: Marketing Leads Social Media Campaigns Across Most Vertical Markets
IDC surveyed six vertical markets to take the pulse on how these different groups are using social media. The survey found some level of adoption happening across the board, particularly in the retail sector. Some of the report’s findings include:…
Social Media: Vendors Refactor Social Tools for the Enterprise
Consumer-style Social Media is moving into the enterprise, and research house IDC is predicting dramatic growth over the next four years, estimating more than 40 percent yearly compounded growth in revenues for each of those years in the area of…
Business Social Media: Tech and Media Industries Lead Adoption
CEOs are split on exactly how beneficial social technologies are to their businesses today. In an MIT Sloan Business School study, “Social Business: What Are Companies Really Doing?”, 52 percent said that social is important or somewhat important to their business…