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Social Media: Employers Increasingly Monitor Employee On-line Activities
While less than 10 percent of companies now are monitoring employee use of social media sites like Facebook, YouTube, LinkedIn and others, that is likely to change over the next few years. Gartner predicts that 60 percent of companies will…
Digital Business: Most CEOs Love the Idea
Most CEOs are enthusiastic about the current wave of digital technologies. Big Data and analytics, digital marketing/social media, and cloud computing are the top three strategic priorities for many companies. One reason why digital business is so popular is the…
Social Media: Gartner Expects Half of Social Media Campaigns to Fail
“Doing social media because everyone else is doing it is not a strategy,” said Scott Nelson, a Gartner analyst who focuses on social media strategies for enterprises. “One of the keys to being successful is to know what you’re trying…
Social Media: Facebook and Twitter are Becoming Staples of Customer Support and Service
59 percent of organizations are using Twitter as a tool for customer service and support. Almost the same number, 60 percent, are using Facebook. Generally, organizations that use one of these two social media channels also choose to use the…
Collaboration: Businesses Struggle to Build a Consolidated View of their Customers
Goal number one at a majority of companies is to increase revenues. And many believe that the best way to grow revenues is to focus on the needs of existing and potential customers. But a survey by Coveo, conducted by…