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Digital Transformation: Better Results When People are Prioritized over Projects
COVID work-from-home policies pushed employees and students into always-on screens-up virtual existences. The digital-first worlds that people lived through during COVID brought with them a type of health issue called ‘digital fatigue‘. Too much screen time: Too much Zoom, Skype, Teams, Office apps, etc. A general overall feeling of being overwhelmed, says Deloitte.
Parallels are being drawn and there is some talk now of ‘digital transformation fatigue’. People may not be working at home anymore, but businesses have accelerated the digitalization of interactions between both employees and customers. But too often the focus of digital transformation initiatives is on getting technology working and the people who will be using it are forgotten.
Mary Mesaglio, VP Analyst at Gartner, said that “here’s the thing about your transform journey — your people are feeling transformation fatigue. They can’t handle any more change coming at them, or at least they think they can’t.”
David Tareen, Vice President at Pryon, said that “an organization that tries to reimagine several projects at one time without a specific focus on the people aspect will quickly find itself with transformation fatigue.”
Tareen told EnterprisersProject that “to avoid digital transformation fatigue, IT leaders should prioritize projects, define clear objectives, and ensure the people aspect is not forgotten. Start with a well-understood process and include existing experts to help develop the transformation plan.”
Karina Monesson, Senior Manager at UKG, told Intelligent Automation Network that “following a design thinking process and soliciting employee feedback are excellent methods to help you determine which areas of the employee experience need the most support. Once you’ve established bottlenecks or pain points, you can choose the right technologies and pitch them to your people by highlighting exactly how it suits their specific needs. Execution and change management strategies are much more likely to achieve maximum adoption and efficiency when they’re designed with an organization’s unique culture and processes in mind, so communication and technology choices have to be personalized and tailored to you.”
