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Digital Transformation: Turning Caterpillars into Butterflys
A new decade. A new start. If your business isn’t already on a path towards achieving Digital Transformation, now is the time.
Nigel Fenwick, analyst at Forrester Research, called Digital Transformation ‘Passé’. Everyone is claiming that they’re doing it or claim that they can provide the software, services or advice that will bring you closer to achieving it.
But not everyone’s definition or intuition about what Digital Transformation is the same. Many people’s claim to digital transformation may be a far cry from what others envision. Fenwick comments that “digital transformation goes much further [than what people are currently serving up as digital transformation], fundamentally reshaping the way you create value for your customers and drive revenue growth.”
Digital initiatives in 2020 and beyond will continue to be a focus for many companies. Steve Hall, partner and president at ISG, said that “2020 will still see the rapid scaling of digital initiatives across industries. In many areas, CIOs and organizations have prepped their organizations for change but haven’t made the full leap to transforming their culture to fully embrace the change.”
George Westerman, Research Scientist at the MIT Center for Digital Business, compares digital transformation to “a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”
