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A new Forrester report is out speculating about how Web 2.0 will continue to have an influence in 2008. They predict more of the same, only with more acceptance: blogs, wikis, and social networking are all expected to become more widely used in corporations.
While acceptance to date within companies seems somewhat weak, Forrester is convinced that 2008 is the year that this will change. When asked about plans to implement Web 2.0 in their organizations, they received the following responses:
- 2% — Don’t Know
- 42% — Not on our agenda
- 32% — Not a priority
- 18% — Priority
- 6% — Critical Priority
So, only about a quarter of those surveyed saw value in Web 2.0, but Forrester thinks that more than half of the 42% without it on their agenda will change their minds in 2008 and make the technology a priority. They see the technology especially useful in applications like help desk ticket resolution, standards and documentation tracking and IT project management.
Forrester predicts that organizations will increase their deployments of RSS from just 9% today to more than 20% by the end of the year. They also see that companies like Google and Salesforce will want to expand their role in Enterprise 2.0. By the end of 2008 they expect that there will be many acquisitions in the Web 2.0 space.