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Social Media: Europe's SMBs are Enthusiastic Adopters
Social Media has become widely accepted by many Small and Medium sized Businesses in Europe. In a survey taken by a UK-based CRM hosting company found that as many as 62 percent say that they are using Social Media on a daily basis in communicating internally and externally with customers. Social Media has become an important tool in interacting with existing customers and in generating new leads.
Of the Social Media tools used, not too surprisingly, LinkedIn was cited as the most frequently used.
- 83 percent use LinkedIn
- 72 percent use FaceBook for these businesses
- 65 percent use Twitter
- 45 percent maintain active blogs
- 3.5 percent are using other types of social media like YouTube, Yammer, Xing, Quora and FourSquare
John Paterson, CEO of Really Simple Systems, said, “We all know that enterprise companies are rapidly adopting social media as a means of communicating with existing customers and prospects, but I was surprised to see that adoption among small businesses was so advanced. Our survey shows that 80 percent of respondents agree that cloud systems require less internal IT-support. And with 63 percent stating that Software as a Service solutions are made more attractive by the current financial climate, cloud solutions continue to be a major way for companies to dramatically reduce IT overheads, removing the burden of system maintenance for small organizations who would rather allocate that resource to developing the business.”
