Access and Feeds

The Data Deluge: Navigating the Velocity Challenge in Modern Organizations

By Dick Weisinger

In today’s digital landscape, organizations are dealing with a significant increase in data velocity. The speed at which information is generated, processed, and analyzed presents both opportunities and challenges for businesses across various sectors. Recent studies project that the global datasphere will grow from 33 zettabytes in 2018 to 175 zettabytes by 2025, highlighting the need to address data velocity issues.

This rapid influx of data is putting a strain on existing infrastructure and processes. Many companies are struggling to extract meaningful insights from large volumes of information. Gartner notes that “Through 2025, 80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance”.

To address this challenge, forward-thinking organizations are implementing various strategies. These include investing in advanced analytics platforms, adopting cloud-based solutions for scalable storage and processing, and leveraging artificial intelligence and machine learning to automate data analysis. Some companies are also focusing on data governance and quality management to ensure the reliability and usability of their expanding datasets.

Going forward, mastering data velocity will require developing agile, adaptive systems that can evolve with the changing data landscape. This may involve embracing edge computing to process data closer to its source, implementing real-time analytics capabilities, and fostering a data-driven culture throughout the organization.

A phased approach to tackling the data velocity challenge might include:

  1. Assessing current data infrastructure and identifying bottlenecks
  2. Implementing scalable storage and processing solutions
  3. Developing advanced analytics capabilities
  4. Establishing robust data governance frameworks
  5. Continuously optimizing and adapting systems based on evolving needs and technologies.

Organizations that successfully harness high-velocity data will gain a competitive advantage through improved decision-making, operational efficiency, and innovation.

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