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SMAC: Social, Mobile, Analytics and Cloud

By Dick Weisinger

Convergence of new technologies.  IDC calls it the ‘Third Platform’.  Gartner refers to the “Nexus of Forces“.  Forrester talks about the Mobile Mind Shift.  Yet another term or buzzword, and one that is used frequently by CapGemini,   is SMAC — short for Social, Mobile, Analytics and Cloud.

SMAC is a description for how many businesses are implementing technology strategies around Social, Mobile, Analytics and Cloud.  These new technologies are bringing higher  business productivity and better engagement with customers.  By one estimate, SMAC will account for $5 trillion of IT customer spending.  Cognizant calls SMAC the formula for the ‘future of work’.

A CapGemini report found that “SMAC technologies are redefining enterprise IT and will remain the driving force of enterprise level IT for decades to come. The combined technologies of the SMAC stack erase geographical barriers, cut costs, and enhance the operations of any given business. SMAC technologies are transforming companies today, while simultaneously preparing them for the business challenges of tomorrow.”

Theresa Payton, former White House CIO, said that “each element of SMAC will and is having an impact on corporate data centers…. There is less daily operations and maintenance required when using a valid cloud provider or infrastructure provider.”

Adopting new technologies though is not always easy.  For example, Lois Coatney, partner with Information Services Group (ISG), said that “integrating SMAC technologies increases the number of providers involved in the service delivery chain. Moreover, the new providers are delivering new technologies and have different business models, and this further complicates matter.  So it’s not just a matter of bringing more providers into the mix. It’s bringing in a new set of players who do things differently.”


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4 comments on “SMAC: Social, Mobile, Analytics and Cloud
  1. Ravi singh says:

    SMAC, with its key components namely, social media, mobile technologies, analytics and cloud computing, is a globally renowned concept. It is on the path to becoming a big rage and is expected to be fully evolved by 2020. I had heard a firm that provide SMAC solutions and resolves the pain points of govt. and law enforcement bodies.

  2. vinod says:

    SMAC is a purposeful blend of multiple technologies with distinct functionalities integrated into a single platform. All these technologies in isolation has brought immediate and visible benefits to the business. But the combination of these technologies into a single integrated platform was a technological breakthrough waiting to happen.

  3. John Lawson says:

    I agree. All the mentioned technologies has greatly benefited businesses.

  4. John Lawson says:

    SMAC with its flare in social media, mobile technologies and could computing has greatly out shined online business. Combination of all the three in a single platform is a great innovation.

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